ICE COLD ACADEMY
The state changing modalities of breath + cold exposure have transformed your life —
now it’s time to share that impact with the world.
Lead with Purpose. Coach with Confidence.
Coaching with Authenticity.
We know you’re more than capable of reading the slides yourself — so we’ll leave that to you.
Instead, we’ll spend our time together by prioritizing hands-on learning, real-world application, and building the confidence within you to lead with impact.
Apply
Submit your application + complete an onboarding call with one or both of your instructors.
Prepare
Upon acceptance into the program, you’ll receive a handbook and recommended reading list.
Immerse
Complete your weekend certification focused on the application of the material you’ve learned so far.
Practice
Get your reps in — complete your required hours of training with friends + family.
Certify
Once your practice hours are fulfilled, you’ll be invited to complete the exam + virtual practical.
Lead
Once you’ve received your certification + have completed your CPR/AED training, begin coaching!
Meet Your Instructors
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Avi Greenberg
Avi is a Miami-based multi-disciplinary wellness coach specializing in stress optimization - using stress as a tool for growth.
A Certified Wim Hof Instructor with additional training in Oxygen Advantage, The Art of Breath, and XPT - Avi teaches students how to stay calm under pressure, regulate their nervous system, and build long-term resilience.
His coaching will give you the tools and knowledge to confidently guide others through breathwork and contrast therapy. By learning how to optimize stress for growth, coach with clarity, and create transformative experiences, you'll develop the skills needed to support and inspire your own clients on their journey to resilience.
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Lauren Schramm
Lauren is a Brooklyn-based global Nike trainer and the founder of Ice Cold Club. She specializes in resilience training + nervous system regulation.
With over a decade in the fitness industry, her coaching focuses on habit-building, mindset shifts, and practical resilience, helping students push past limits and integrate these practices into daily life.
Through her approach, you'll learn how to coach with confidence, create impactful experiences, and guide others in building resilience through structured habit formation and mindset development. By mastering these techniques, you'll be equipped to help your own clients embrace discomfort, develop discipline, and sustain long-term growth.
The Certification Pathway
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Level 1
Basics of Breath
Developing a Personal Practice
Guiding Small Groups
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Level 2
Science of Breath
Integrating Sound
Guiding Medium Groups
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Level 3
Contrast Therapy
Plunging in Nature
Large Groups + Events
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Level 4
Retreats
Marketing
Corporate Partnerships
Certification Weekend Schedule
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Friday
*optional, but encouraged*
7PM-8PM
informal meet + greet
snacks + non alcoholic beverages
8PM-9PM
self-guided plunges
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Saturday
9AM-10AM: fuel + caffeinate
10AM-11AM: presentation
11AM-12:30PM: coaching experiential
12:30PM-1:30PM: lunch provided
1:30PM-2PM: workshop
2PM-3PM: breathing experiential
3PM-4PM: presentation
4PM-5PM: coaching experiential
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Sunday
9AM-10AM: fuel + caffeinate
10AM-11AM: coaching experiential
11AM-12:30PM: presentation
12:30PM-1:30PM: lunch provided
1:30PM-3PM: group presentation
3PM-4:30PM: presentation
4:30PM-5PM: Q+A
5PM-6:30PM: coaching experiential
Payment Options
$1600
Paid in Full Rate
$400 deposit +
4 monthly payments
of $350/month
$400 Deposit +
7 monthly payments
of $200/month
FAQs
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Though no prior coaching experience is necessary, we recommend applying once you’ve completed at least 20 ice baths or cold showers to build up a base-line tolerance.
Previous coaching experience will come in handy, but all are welcome.
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We focus on experience-driven learning — not just theory. Instead of reading from slides + listening to us talk at you, we’ll spend our time together applying what yo’ve learned in real time + gaining hands-on coaching experience. We guide you to develop your unique coaching style, so you can lead from a place of authenticity.
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You’ll receive a certificate of completion, but our time together doesn’t stop at the end of the weekend.
In order to become a Level 1 ICA Coach, you’ll have to complete practice hours, report back on your personal practice, pass the online exam, and complete a digital practical exam with one of your instructors.
We do this to ensure you have the momentum and motivation to continue on your journey, post-certification.
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Once your application is approved, we’ll send over your handbook so you can begin to read through that if it’s your style, or you can save it for after our time together.
We’ll also send our list of recommended reading, but you don’t need to cram.
We’d ask you to get consistent with your movement, breath work + cold exposure because it’s important to walk the walk.
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Yes, each of our courses builds on the previous one, so it’s important you come into the higher level courses with the same knowledge as your peers.
We’re dedicated to making each level of our academy unique and beneficial in it’s own way, so you can expect to learn so much more each time we meet.
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Not at the moment — we value face time and believe that in order to most effectively coach, you’ll have to get your reps in doing that.